Hi, I'm AB
I turn complex business problems into elegant user experiences, and ship them as production-ready prototypes using AI-assisted tools.
I led the design of a cohesive, scalable design system for the Hero Experience Group. This initiative successfully consolidated 5 disparate brands into a single platform, driving over 25% in web checkout revenue with Platinum Heritage and increasing mobile checkout conversions by over 600% with Hero Balloon Flights Dubai.
Explore Project
As a consultant and mentor, I led a strategic initiative to establish UX as a viable discipline in the local tech market. This effort resulted in multi-million dollar revenue gains for local companies and the creation of a new talent pipeline, including 10+ students who now work at major tech firms.
Explore Project
I led the redesign of a mission-critical driver application for Wing, an Amazon company. My work focused on optimizing workflows and enhancing usability for a user base of 5K+ drivers, ensuring a reliable and efficient delivery experience for a global brand.
Explore Project
Marketing Director at Hero Experiences Group
"AB played a key role in redesigning our websites, elevating the look and feel toward a more premium positioning. He also coordinated with our external web agency, ensuring clear communication across projects, always willing to go the extra mile to improve our digital presence."
CEO at Royal Family (Oboy Dom project)
"AB's strategic vision on the Oboy Dom project was transformative. His research findings and design solutions provided immediate efficiency and delivered over $1 million in saved expenses within 18 months."
Product Manager at Amazon
"AB is highly energetic and proactive in validating designs through research. His strong execution and collaborative style ensured seamless integration with our structured development team."
Marketing Manager at Amazon
“AB's professional execution and strategic vision to grow were exceptional. His design solutions assisted in the acquisition of over 50 courier companies globally when we launched Wing DMS.”
Product Manager at KPI.com
"AB brought a new Material Design UI during a critical moment. He has an innate ability to think like the customer and deliver reliable, production-ready designs that challenged and inspired the KPI dev team."
UX/UI Designer (Oboy Dom project)
"AB successfully shifted my focus from design tools to strategic problem-solving frameworks. His guidance transformed me into a much stronger critical thinker and problem-solver."
