I led the design of a cohesive, scalable design system for the Hero Experience Group. This initiative successfully consolidated 5 disparate brands into a single platform, driving over 25% in web checkout revenue with Platinum Heritage and increasing mobile checkout conversions by over 600% with Hero Balloon Flights Dubai.
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As a consultant and mentor, I led a strategic initiative to establish UX as a viable discipline in the local tech market. This effort resulted in multi-million dollar revenue gains for local companies and the creation of a new talent pipeline, including 10+ students who now work at major tech firms.
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I led the redesign of a mission-critical driver application for Wing, an Amazon company. My work focused on optimizing workflows and enhancing usability for a user base of 5K+ drivers, ensuring a reliable and efficient delivery experience for a global brand.
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Designed the entire seller/courier system, cutting order errors by 97% and saving over $1M in expenses.
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Built a modular design system utilized across 30+ projects, boosting design efficiency by 30% and eliminating 90% of setup time.
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